7.3.09

FREEDOM EAGLE CASH PREPAID MASTERCARD. LAUNCHED BY WHITE EAGLE

White Eagle (Europe) Plc, a market leader in the high growth prepaid card and electronic payments sector, in conjunction with Newcastle Building Society has launched its first Instant Issue prepaid MasterCard. for the retail sector - the Freedom Eagle Cash Card.

The Freedom Card is an instant issue prepaid MasterCard available in a handy retail pack. It is fully re-loadable, unlike most other instant issue products in the market which can only be loaded once - some even have to be thrown away when the funds are exhausted. The Freedom card is fully functional even at entry level and can be easily upgraded to higher spend levels depending upon certain criteria being satisfied. The Chip & PIN facility offers additional security and the card represents great value for money.

- Utilizing new simplified due diligence directives from the JMLSG (Joint Money Laundering Steering Group), the Freedom Prepaid MasterCard allows the customer complete control over their cash. The Freedom card is reloadable up to "650 and has immediate ATM functionality allowing the customer to load and unload their card as they require, hence no more trapped cash. It gives the customer the opportunity to fully test drive the product, they can also upgrade to higher spend and balance limits at any time they wish within the first twelve months subject to criteria being met" said Warren Hardy, Founder & CEO at White Eagle (Europe) Plc.

Kriya Patel, Head of Card Solutions at Newcastle Building Society said, "We are very pleased to launch the Freedom Card in conjunction with White Eagle. The fact that it is instant issue and also reloadable adds a new dimension of convenience to personal spending using a prepaid card, without compromising on security. As one of MasterCard s premier providers of prepaid cards in the UK and Europe, we are confident that Newcastle Building Society, together with White Eagle, offers a leading solution to the marketplace."

The initial retail launch takes place in January at various key locations throughout London, prior to the nationwide launch. Freedom Cards can also be purchased online at

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About White Eagle

White Eagle (Europe) Plc was founded in 2007 and is a market leader in the high growth prepaid card and electronic payments market. Having recently released the Freedom Eagle Cash Prepaid MasterCard, White Eagle is also currently developing many new and exciting programmes internally, as well as enabling third parties to launch their own programmes on the White Eagle platform. White Eagle is an approved MasterCard? Member Service Provider.

About Newcastle Building Society

Newcastle Building Society is the biggest building society based in the North East and one of the strongest mutual building societies in the country. With assets under management of over "4.8bn we are certainly large enough to cope but small enough to care deeply about the needs of our members. We are committed to providing a range of innovative and attractive products and services.

The Newcastle Building Society is committed to remaining mutual and by doing so we feel we are better placed to continue to provide our investors with the quality of service expected from one of the country s strongest building societies.

About Card Solutions

Newcastle Building Society has 100 live prepaid and debit card programmes including:

- Debit cards

- Retail gift cards - replacement of paper gift token

- Teen cards

- Sub-prime cards - Un-banked adults cards

- Travel cards - Safe convenient alternative to travellers cheques

- Corporate incentive cards - cards issued direct to employees as reward payments

- Payroll and Payroll Plus cards - salary payments to employees

The Society is a MasterCard. Principal Member, with the most MasterCard. approved prepaid programmes in the UK. It holds a SEPA licence and has live programmes in the UK, Ireland, Germany, Belgium, Italy and Spain. Credit and debit cards

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